Stravito’s innovative AI tool, Stravito AI Personas, empowers brands to engage with virtual customers, enabling them to test ideas, advertisements, and products pre-launch. Established in 2017 and headquartered in Stockholm, Stravito leverages AI and human expertise to transform unused segmentation research into actionable insights, reducing the 75% innovation failure rate in the CPG industry (McKinsey, 2024). This user-friendly platform allows marketing teams to create dynamic consumer profiles, facilitating interactive conversations to refine strategies. Brands like HEINEKEN, Comcast, and Nestlé benefit from real-time insights tailored to their specific markets. With features including in-depth persona simulations, visual data integration, and comparative analysis, Stravito enhances consumer-centric decision-making. The platform prioritizes accuracy, providing customizable AI Personas while ensuring data security. By embedding consumer insights into strategic plans, Stravito helps brands innovate faster, optimize marketing efforts, and significantly lower risks associated with new product launches.
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