B2B marketers can enhance personalized engagement effortlessly with 6sense’s new tool, AI Email, set for a summer 2025 release. Building on the company’s Conversational Email, AI Email features intelligent persona-driven agents that handle tasks such as writing, sending, and following up on emails, as well as routing qualified leads to sales teams. Key enhancements include AI-driven personalization, allowing agents to create tailored 1:1 messages using custom prompts and CRM data from Signalverse. The native email provider eliminates third-party security concerns and send limits. Additionally, custom agent hours enable automated outreach during weekends or off-hours, handing leads to sales reps based on specific criteria such as role or region. Client Marigold reports significant success, cutting ad spend while achieving a 7x boost in pre-funnel conversions, which has aided in surpassing revenue goals and fostering team unity. This innovative solution streamlines efficiency in B2B marketing efforts.
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