Alibaba has launched its AI-to-C initiative with the Qwen APP, aiming to become China’s equivalent of ChatGPT. Powered by the advanced Qwen3-Max model, the app is free and designed to function as a personal AI assistant, enhancing user experiences across various life scenarios including work, navigation, health, and shopping. The Qwen APP, which entered public beta on November 16, 2023, demonstrates Alibaba’s push into the consumer AI market, signaling a strategic shift from B2B to B2C.
This initiative follows Alibaba’s earlier advancements in AI infrastructure and Taobao’s flash shopping. Despite facing competition from rivals like ByteDance and Tencent, analysts suggest Alibaba’s timing is advantageous, capitalizing on an early-stage market. The Qwen APP’s launch has led to significant interest in the AI sector, while the app’s popularity caused initial service congestion. With plans to unify AI offerings under the Qwen brand, Alibaba aims to create a comprehensive, user-friendly AI lifestyle portal.
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