At the launch of Alibaba’s Singles’ Day campaign in Shanghai, vice-president Zhang Kaifu highlighted the impactful use of Qwen’s large language models (LLMs), developed by Alibaba Cloud. These models have resulted in significant performance improvements across key metrics: a 20% enhancement in complex query results, a 12% increase in merchants’ advertising return, and a 10% rise in click-through rates. These metrics illustrate the effectiveness of LLMs, which are vital for driving online engagement on platforms like Taobao and Tmall, Alibaba’s leading e-commerce sites. This year’s Singles’ Day event marks the first large-scale integration of generative AI into these core platforms’ search and recommendation systems—an innovative approach designed to maximize consumer engagement and sales during the extended four-week retail festival. Zhang noted such substantial gains are rare for Alibaba, typically signaling a significant technological advancement. This strategic deployment is anticipated to propel Alibaba’s sales during the world’s largest shopping event.
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