Alibaba Group Holding Ltd. is poised to revitalize its flagship mobile AI application, aiming to align it more closely with OpenAI’s ChatGPT. This strategic shift is detailed in a Bloomberg report and comes as Alibaba competes in the rapidly evolving AI landscape, with the aim of monetizing user interactions. The company plans to rebrand its existing “Tongyi” apps for iOS and Android to “Qwen,” leveraging its established AI model. This overhaul will focus on integrating agentic-AI capabilities, which promise to enhance the shopping experience across Alibaba’s platforms, particularly the popular Taobao marketplace. By upgrading its AI offerings, Alibaba aims to attract a wider user base and strengthen its market position. This significant move reflects Alibaba’s commitment to innovation and responsiveness to competitive pressures in the AI sector.
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