New research from Amazon Ads highlights that 87% of Australian small and medium-sized businesses (SMBs) anticipate significant growth from AI-driven advertising. Currently, 72% of SMBs are using or testing AI tools, enabling them to save around 7.3 hours weekly for strategic priorities. These tools enhance advertising efficiency, leading to a projected 27% reduction in advertising costs through improved data analysis and media planning. Despite embracing AI, 45% of SMB marketing leaders feel overwhelmed by the options, and 50% lack clear starting points. Notably, human oversight remains crucial, with 38% wanting to retain control over final creative decisions. AI capabilities like automated ad creation and performance forecasting are transforming local businesses, allowing them to enhance audience reach and streamline operations. Ultimately, SMB leaders view AI as a valuable assistant that complements human expertise, underscoring the importance of simple, effective solutions for sustainable growth.
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