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Amazon Ads Study Reveals 89% of Indian SMBs Believe AI Advertising Will Propel Future Growth – MediaBrief

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A recent study by Amazon Ads reveals that 89% of small and medium-sized businesses (SMBs) in India believe artificial intelligence (AI) advertising will be a key driver for future growth. The research indicates that Indian SMBs are increasingly recognizing the potential of AI in enhancing their marketing strategies, improving customer targeting, and personalizing user experiences. As the digital landscape evolves, these businesses are turning to AI tools to optimize ad campaigns, increase efficiency, and maximize returns on investment (ROI). The integration of AI in advertising not only streamlines processes but also offers valuable insights that aid in decision-making. Consequently, this trend highlights the importance of leveraging advanced technologies to remain competitive in the market. As Indian SMBs embark on this digital transformation, harnessing AI for advertising will become critical for sustained growth and success in the dynamic online marketplace. Embracing such innovations can significantly enhance brand visibility and drive customer engagement.

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