Amazon is revolutionizing the shopping experience with its new feature, Lens Live, integrated into the Amazon Shopping app. This visual search tool allows customers to point their phone cameras at any object—like sneakers or home decor—and instantly discover similar products from Amazon’s extensive catalog, functioning like a shopping-specific Google Lens. The app begins scanning immediately upon opening the camera, offering matching items in a swipeable format. Users can zoom in on products, add them to their carts, or save them to their wishlists effortlessly. Powered by advanced computer vision and deep learning, Lens Live not only identifies objects but also integrates with Rufus, Amazon’s AI shopping assistant, to provide real-time insights and recommendations. Utilizing Amazon’s AWS technology stack—including OpenSearch and SageMaker—ensures efficient deployment. As Amazon continues to enhance AI-driven shopping, Lens Live is set to roll out more widely, with Android support expected soon.
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