Amazon.com Inc. has issued a cease-and-desist letter to AI startup Perplexity, demanding the halt of its AI agents in the Comet browser from making purchases on Amazon’s marketplace. Amazon claims this practice threatens customer experience and violates its policy against data mining and automation. While Perplexity previously halted their AI use, they resumed after launching the Comet browser, prompting Amazon’s legal action. The tech giant argues that without human engagement, its targeted advertising revenue could decline significantly.
In response, Perplexity rebuffed Amazon, accusing it of stifling innovation and using intimidation to suppress competition. The company contends that AI agents enhance shopping experiences, asserting that they align with consumer demand for efficiency. The situation reflects a broader conflict between innovation and established retail practices, with Perplexity advocating for the future of automated purchasing. As the e-commerce landscape evolves, this clash underscores the need for balance between technology integration and customer-centric service.
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