As CES 2026 kicks off in Las Vegas, Amazon Ads is aligning with advertisers to identify yearly priorities. Alan Moss, VP of Global Ad Sales, emphasizes the importance of understanding brand goals for effective ad strategies. Amazon intends to enhance its offerings by scaling AI tools and expanding live sports placements. Key innovations include AI-powered tools for campaign management and creative generation, such as a Full Funnel Campaign tool launching in Q1 2026, which will optimize ad budgets, audiences, and strategies. The introduction of the Authenticated Graph will enable more precise audience targeting with verified data. Additionally, Amazon’s programmatic advertising strategy through Amazon DSP allows brands to access premier video and display inventory seamlessly. Significant focus on live sports advertising, leveraging content from the NBA, golf, and NFL on Prime Video, is expected to expand dramatically in 2026. These initiatives signify Amazon’s commitment to advancing advertising technology and optimizing client engagement.
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