Amazon has announced the integration of its Alexa+ AI assistant into the Amazon Music app, enhancing music discovery and playlist creation on iOS and Android. Currently available to Early Access users, this feature allows for more nuanced conversational interactions, enabling users to make complex requests, such as generating playlists based on specific moods or ages. This strategic move directly competes with Spotify’s recent use of ChatGPT for music recommendations while keeping users within Amazon’s own ecosystem. Notably, early testers have reported a threefold increase in music exploration and a 70% rise in listening time, indicating that the AI is more effective in driving engagement. This development is part of Amazon’s efforts to monetize its AI investments by creating a subscription model, which may eventually include advertising as well. Overall, this integration positions Amazon Music as a more intelligent and interactive platform, enhancing user experience and driving revenue growth.
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