Amazon will update its Business Solutions Agreement (BSA) on March 4, 2026, instituting formal requirements for AI agents and automated software used by third-party sellers. Announced on February 17, 2026, the changes will govern automated systems accessing Amazon’s platform, mandating that AI agents clearly identify themselves and comply fully with the new Agent Policy. This policy aims to prevent unauthorized access and safeguard intellectual property by prohibiting the use of Amazon’s materials for AI development. The updates also establish a new dispute resolution section, consolidating existing arbitration procedures. Notably, Mexico will have its own separate agreement, reflecting Amazon’s growth in Latin America. Seller reactions have been mixed, with concerns about the broad definitions of automation and compliance risks. Overall, the BSA update signifies Amazon’s commitment to regulating AI interactions while also bolstering the protection of its advertising revenue and proprietary technologies.
Source link
