Meet Ben Jeger, VP EMEA at Moloco, a leader in AI-powered advertising solutions for mobile apps, e-commerce, and streaming media. With a diverse background spanning IT and Mobile App Performance Marketing, Ben has successfully transitioned from working with companies like Fyber and AppsFlyer to Moloco. His role focuses on revenue growth, team development, and enhancing client relationships to drive measurable results.
Moloco’s technology specializes in mobile app advertising, with a performance-based revenue model that maximizes clients’ return on ad spend (ROAS) and utilizes first-party data effectively. The company addresses challenges like user re-engagement by implementing AI-driven solutions that reduce drop-off rates significantly.
Ben emphasizes the importance of diversifying ad spend beyond Google and Meta, highlighting the vast potential of the independent app ecosystem. As businesses evolve into mobile-first entities, strategic partnerships and innovative ad technologies will shape the future of mobile marketing. Connect with Ben on LinkedIn to learn more about his insights and Moloco’s offerings.
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