Infillion Launches Agent Connector Using Model Context Protocol (MCP)
Infillion has unveiled the Infillion Agent Connector, a groundbreaking media execution platform based on Model Context Protocol (MCP). MCP is an open-source standard that simplifies connections between AI systems and external data sources, expediting campaign processes by eliminating manual tasks. This innovative platform allows AI agents to communicate seamlessly throughout the campaign lifecycle, managing everything from planning and budgeting to targeting and analysis.
As the industry transitions from a programmatic to an agentic approach, brands can develop personalized agents trained on historical campaign data. The Agent Connector’s AI-agnostic nature enables easy integration of various AI tools, allowing advertisers to adapt without overhauling the platform. By promoting a composable model, Infillion offers flexibility across different cloud and tech environments, empowering advertisers to maintain control and optimize performance without being confined to walled gardens. This evolution encourages continuous innovation in digital advertising, benefiting clients across the landscape.
