As the holiday shopping season approaches, Appdome’s latest report reveals alarming trends in mobile app security. Key findings highlight that synthetic fraud, identity theft, and AI-driven scams are leading causes for U.S. consumers abandoning shopping apps during Black Friday. With incidents of fraud rising significantly—up to 4x during Cyber Week—63.7% of Americans express concerns over synthetic fraud. A staggering 51% view AI as a major threat, yet only 10.6% trust mobile apps to counter these dangers effectively.
As consumers prioritize fraud prevention, 87.7% expect proactive security measures instead of post-fraud reimbursement. With record mobile spending anticipated, app developers must enhance in-app protections to bolster consumer confidence. The “AI paradox” emphasizes the urgent need for visible safeguards against increasing holiday threats. Apps that assure security are more likely to gain user recommendations and trust, underscoring the critical importance of proactive fraud prevention in mobile shopping.
