Apple is currently trailing behind competitors in the AI sector, with plans to enhance its Apple Intelligence platform. A recent report highlights that despite previous hesitations about developing AI chatbots like ChatGPT, Apple is reassessing its stance due to emerging challenges. The company’s revenue for Q3 reflects these struggles as Apple Intelligence, launched over a year ago, has not gained traction in the market.
Tim Cook has expressed enthusiasm about upcoming innovations, yet the absence of a personalized Siri experience is noted as a significant drawback for iOS. Analyst Mark Gurman reveals Apple has formed a new team, AKI (Answers, Knowledge, Information), dedicated to developing in-house AI services, including a ChatGPT-like search experience.
Additionally, Apple’s discussions with AI startups like Perplexity suggest a strategy to integrate AI-powered features into future iOS versions. As Apple embarks on this transformative journey, industry observers anticipate competitive responses. How do you view Apple’s potential entry into AI search? Share your thoughts!
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