Apple is reportedly close to acquiring Prompt AI, a move that signals a more aggressive stance in the competitive AI landscape. CNBC reports that Prompt AI, known for its innovative Seemour app that enhances home security through real-time detection of people and objects, will soon go offline to protect user privacy. Details of the acquisition, including the final purchase price, remain undisclosed. However, investors will receive partial compensation, hinting at Apple’s stringent negotiation tactics. This potential acquisition follows Apple’s recent focus on bolstering its AI efforts, particularly after delays in rolling out features under the Apple Intelligence banner. With this strategic move, Apple aims to enhance its AI capabilities and could be eyeing integration with upcoming AI-enabled smart glasses, directly competing with Meta. Historically, Apple has favored modest acquisitions, with the $3 billion Beats deal being its largest. The tech giant seems to be pivoting towards a more acquisition-driven strategy in AI.
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