Apple is set to significantly upgrade Siri, its virtual assistant, leveraging AI technology and potentially collaborating with Google’s Gemini AI. Reports indicate that Apple may create a customized model hosted on its servers, marking a strategic shift from its traditional in-house approach. This development comes amid growing competition in the AI landscape, prompting Apple to adopt a pragmatic strategy to improve Siri’s capabilities.
The new feature, dubbed World Knowledge Answers, aims to deliver AI-generated summaries and interactive responses rather than just hyperlinks. Siri will evolve into a more intuitive assistant, capable of interpreting user commands and providing context-aware assistance. Enhancements could be unveiled with the iPhone 17 and iOS 26.4, expected in March. Apple’s commitment to privacy and integration, alongside these significant upgrades, reflects its intent to compete with rivals like Alexa and Google Assistant. The collaboration emphasizes a willingness to innovate, even with competitors, in the rapidly evolving AI sector.
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