Apple’s 2025 App Store Awards highlighted a significant trend in artificial intelligence integration within apps while still steering clear of standalone AI apps. Tiimo, crowned iPhone App of the Year, utilizes AI for smart scheduling, turning chaotic to-do lists into manageable timelines, showcasing Apple’s preference for practical AI applications. The iPad’s winning app, Detail, enhances video editing tasks through its AI “Auto Edit” feature, simplifying content creation for users.
Cultural Impact winners like StoryGraph and Be My Eyes further emphasize Apple’s vision of AI enhancing user experiences. StoryGraph recommends books through machine learning, while Be My Eyes assists visually impaired users by describing real-world images. Even Strava’s Apple Watch App of the Year leverages AI for insightful workout data analysis.
Although AI in gaming was minimal, with Pokémon TCG Pocket taking the iPhone Game of the Year, it still uses machine learning under the hood. Overall, Apple continues to advocate for AI that seamlessly integrates into existing workflows.
Source link
