Apple is set to launch an AI-powered overhaul of Siri later this year, utilizing Google’s Gemini models as part of a multi-year collaboration. This initiative aims to enhance Apple Intelligence features, including a more personalized Siri experience. Despite relying on Google’s technology, Apple will maintain its AI capabilities within its Private Cloud Compute system. The partnership is reportedly valued at around $1 billion annually. Notably, Apple is also developing a tool called World Knowledge Answers, designed to improve search functionality across its devices. While Google has successfully boosted its market value to over $4 trillion and positioned itself as a leader in AI, Apple has faced challenges, including delays in its AI initiatives and internal upheavals. CEO Tim Cook has acknowledged the need for Apple to catch up, emphasizing that the AI revolution could be as transformative as the internet itself. The success of the revamped Siri will significantly impact Apple’s future in AI.
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