Apple Inc. (AAPL) is reportedly in negotiations with Alphabet Inc. (GOOGL, GOOG) to utilize Google’s Gemini AI models for enhancing Siri. According to Bloomberg, Apple aims to implement a custom Gemini model by next year, with Google initiating training on this model for use on Apple’s servers. Following the news, Apple’s shares rose 1.27% to $227.76, while Alphabet’s shares also saw gains. This initiative is part of Apple’s broader strategy to catch up in generative AI, as the company considers partnerships with Anthropic and OpenAI for AI advancements. Despite these efforts, analyst Dan Ives termed Apple’s AI strategy a “disaster,” emphasizing the urgency for accelerated acquisitions and collaborations to compete with tech giants like Microsoft, Google, and Meta. Benzinga’s Edge Stock Rankings indicate a continued strong performance trend for AAPL, highlighting its potential amidst concerns over innovation in artificial intelligence capabilities.
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