In the competitive landscape of AI, Apple is exploring a collaboration with Google’s Gemini AI to revamp Siri, as reported by Bloomberg. This partnership could be pivotal for Apple’s generative AI strategy, aiming for a Siri upgrade by next year. Despite previous delays in updates and leadership changes, including the exit of AI chief John Giannandrea, Apple is determined to bridge its AI gap. The discussions have positively impacted both companies’ stock values, reflecting market optimism.
Apple is currently testing two versions of Siri: one utilizing its own models and another powered by external AI systems. This signals a potential shift in Apple’s approach, as it has previously preferred in-house solutions for privacy reasons. CEO Tim Cook emphasized the need for Apple to excel in AI, highlighting a willingness to adopt technologies like ChatGPT while continuing internal development, including ambitious projects utilizing trillion-parameter models. The urgency to innovate is clear as competition intensifies.
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