Apple has officially discontinued its Clips video-editing app, ending an eight-year venture into short-form content creation. Launched in 2017, Clips allowed users to create playful video montages for social media but struggled to compete against giants like TikTok and Instagram Reels. With the app now removed from the App Store and updates ceased, existing users are left with a static version facing potential compatibility issues.
This decision reflects Apple’s strategic pivot towards more sophisticated native iOS editing tools like iMovie and Photos, as well as a focus on integrating AI capabilities into its core services. Insiders suggest that low user engagement and the app’s limited impact led to this discontinuation.
As Apple consolidates its portfolio, opportunities may arise for third-party developers to fill the creative gaps left by Clips. User sentiment is mixed—ranging from nostalgia to frustration—pointing to a broader need for innovative video-editing apps in the evolving mobile content landscape.
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