Apple is enhancing its presence in the enterprise AI sector by introducing new tools aimed at giving businesses greater control over employee AI usage. Scheduled for release in September, these updates allow IT administrators to configure access to an enterprise version of OpenAI’s ChatGPT, which has rapidly gained over 5 million corporate users since its launch. Apple’s approach doesn’t just stop at ChatGPT; it permits the customization of access to various external AI providers, ensuring adaptability in a dynamic market. Moreover, Apple emphasizes security through its Private Cloud Compute architecture, allowing organizations to choose between local processing or cloud services. Additional features include integrations with Apple Business Manager, streamlined device migration for M&As, and enhanced security with authenticated Guest Mode on shared Macs. As generative AI becomes essential in enterprise operations, Apple is positioning itself to integrate external AI technologies while reinforcing its own ecosystem.
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