Ahead of the iPhone 17 series launch, Apple is reportedly developing an AI search tool, named AKI (Answers, Knowledge, Information), aiming to rival offerings from Google and OpenAI. This initiative follows Apple’s previous partnership with OpenAI to integrate ChatGPT into Siri, signaling a major shift in its AI strategy. Led by Robbie Walker, a former Siri executive, the AKI team is tasked with creating a chatbot-style AI tool, enhancing the overall user experience in iOS 26. The new search tool is designed to provide enriched answers and informative content, potentially transforming how users interact with iOS. Additionally, Apple is set to improve Siri, despite delays. Currently, the tool is in testing phases on the iPhone 17 Pro series, ensuring it integrates seamlessly with Apple’s ecosystem. This strategic move positions Apple closely in the competitive AI landscape, focusing on delivering superior functionality and user satisfaction ahead of its latest smartphone release.
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