Apple is investing $1 billion annually to integrate Google’s Gemini AI into Siri, following internal dysfunction that left Siri lagging with only 34% accuracy on tests. This strategic partnership aims to enhance Siri’s performance by utilizing Gemini’s extensive 1.2 trillion parameters, vastly surpassing Apple’s 150 billion. The revamped Siri is set to launch with iOS 26.4 in March 2026, promising improved features like on-screen awareness and contextual responses from messages and browsing history.
Despite past challenges, including a dysfunctional AI team dubbed “AIMLess,” Apple is seeking external expertise to catch up with competitors in AI. This partnership underscores a unique financial relationship as Google pays Apple $20 billion for search defaults while receiving $1 billion for AI collaboration. By running Gemini on Apple’s Private Cloud, user privacy remains intact. The collaboration signifies a significant shift in the tech industry, demonstrating that even rival firms must collaborate to thrive in the competitive AI landscape.
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