The Apple Support app may soon introduce an AI-powered assistant, potentially utilizing Apple’s own technology or partnering with third-party AI. Reports indicate that evidence of this generative AI feature is embedded in Apple’s code, aiming to enhance customer support by providing automated solutions and answers to inquiries before connecting users to live agents. Currently, users can communicate with customer service via Business Chat within the app. This planned “Support Assistant” is expected to build on existing chat functionalities and incorporate advanced AI capabilities. Notably, Apple has included a disclaimer regarding potential inaccuracies in AI-generated responses. The collaboration with AI partners, potentially including OpenAI, Anthropic, or Google, suggests a significant upgrade to the customer service experience. Though Apple has faced delays in recent AI developments, the introduction of the Support Assistant aligns with previous rumors of an internal tool called “Ask.” The rollout timeframe remains uncertain, given existing challenges with AI integration.
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