Apple’s efforts in AI, particularly with Siri, have faced significant challenges, especially regarding the anticipated “LLM Siri” upgrades that experience delays. Recently, Apple has approached OpenAI and Anthropic to train tailored large language models for integration with its Private Cloud Computer infrastructure. This shift marks a potential first for Apple—outsourcing a critical component of Siri—aimed at catching up in the generative AI arena after entering the space later than competitors like Google and Meta.
Despite ongoing in-house development of LLM Siri, Apple’s reliance on third-party partnerships, including prior collaboration with ChatGPT, highlights a growing concern over potential costs and dependency. Reports indicate discussions with Anthropic could lead to steep fees, jeopardizing profit margins. While these strategic moves aim to bolster Apple’s AI capabilities, it seems LLM Siri will not launch this year, leaving questions about the future of Apple’s AI ambitions. Stay tuned for updates as the situation evolves.
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