In 2025, Apple Services achieved significant growth, marking a record year driven by global expansion and increased user engagement. Key platforms, including Apple TV, Apple Music, and Apple Pay, saw heightened activity during the holiday season. The App Store notably reached over 850 million weekly users across 175 regions, with developers earning over $550 billion since 2008. Engagement peaked during the holiday period, generating record spending on digital goods.
Apple Pay facilitated over $100 billion in merchant sales and eliminated $1 billion in fraud, now available across 89 markets. Apple TV enjoyed a 36% increase in viewing hours, supported by the release of smash hits like the highly successful F1 movie. Apple Music introduced new features, enhancing the user experience, while Apple News solidified its status as the top news app in the U.S., Canada, and Australia. Overall, Apple’s innovations and services fostered deeper connections among users.
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