Apple is on the brink of a major upgrade for Siri, expected next month, featuring AI-powered enhancements through a partnership with Google. A new Siri, driven by Google’s Gemini model, aims to elevate user experience with its upcoming iOS 26.4 update, set for public release around March or April 2024. Developers might gain early access as soon as mid-February. This strategic move positions Apple to compete more effectively against rivals like ChatGPT, enhancing Siri’s natural conversation and contextual understanding.
Apple intends to integrate Gemini while maintaining control over user privacy by processing data through its own infrastructure. The investment in customizing the AI model, estimated at nearly $1 billion annually, indicates Apple’s commitment to delivering a unique user experience. While initial updates may be limited, improvements will include smarter responses and web connectivity. Analysts anticipate a comprehensive transformation by iOS 27, unveiling at WWDC in June, marking a significant evolution in Apple’s AI strategy.
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