Apple (AAPL) is reportedly finalizing a significant partnership with Google, securing access to Google’s Gemini AI for nearly $1 billion annually. This collaboration marks a pivotal shift for Apple, known for its in-house development, as it embraces external technology to enhance Siri, its voice assistant. Siri’s performance has lagged behind competitors like Alexa and ChatGPT, prompting Apple to seek a powerful solution. Gemini, boasting a 1.2-trillion-parameter model—eight times larger than Siri’s current engine—promises improved context and accuracy. Unlike prior integrations, Gemini will deeply embed AI into Siri’s core functionality, ensuring swift responses while upholding Apple’s stringent privacy standards. This development reflects Apple’s commitment to revitalizing Siri as a critical asset in its ecosystem, operating across an estimated 2.2 billion devices. As Apple prepares for its 2024 “Apple Intelligence” reboot, this partnership could redefine user experiences and restore Siri’s relevance in the evolving AI landscape.
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