Apple is set to unveil an AI-enhanced version of Siri, codenamed Campos, showcasing advanced features similar to ChatGPT and Google Gemini. Renowned journalist Mark Gurman reported that this upgraded Siri will be deeply integrated across iPhone, iPad, and Mac experiences, allowing users to engage in a conversational manner akin to AI chatbots. Scheduled for revelation by Tim Cook during WWDC 2026, this new iteration aims to streamline interactions, eliminating the need to open separate apps for chatbot functionalities. With Apple focusing on delivering a seamless experience devoid of ads, a potential mass migration from ChatGPT’s app could occur, impacting OpenAI’s user base. Additionally, speculation suggests potential collaborations between Apple and Google for cloud-hosting Siri chats on Google servers, placing them in direct competition with Nvidia’s key technology. As the iPhone establishes itself as the world’s bestselling smartphone, the forthcoming Siri upgrade could significantly reshape the AI landscape.
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