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Apple Suspends AI Use of User Data in the App Store

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Apple curbs AI use of App Store user data to protect privacy

Apple has updated its App Store Review Guidelines to mandate that all apps using third-party sign-in services must also offer “Sign in with Apple.” This change notably impacts applications that send personal data to third-party AI services, demanding explicit user consent before sharing any data. Developers must now provide detailed disclosures on what data is shared, with whom, and the purpose behind it, moving away from vague privacy policies.

This shift reflects Apple’s commitment to user privacy and aligns with regulations like GDPR. Developers will need to implement new consent mechanisms and audit their systems to prevent unauthorized data sharing. This affects AI companies, diminishing their access to iOS data, while favoring applications with on-device processing. Apple aims to bolster user trust, even if it complicates growth for developers. The overall landscape suggests a transition toward privacy-preserving models and a more transparent data-sharing framework in the AI realm.

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