Apple CEO Tim Cook recently confirmed that a smarter version of Siri is set to launch next year, coinciding with new product releases in March or April. This update will leverage Apple Intelligence, integrating a customized version of Google’s Gemini AI model alongside existing ChatGPT capabilities. Bloomberg’s Mark Gurman highlighted that although Apple considered other AI partners, they opted for Google due to financial alignment. The revamped Siri aims to deliver AI-powered web search and enhanced functionalities, essential for Apple’s strategy moving forward, especially in smart home technology with products like smart displays and security cameras. Notably, Apple is also progressing on smart glasses, likely featuring the new Siri. While Apple Intelligence faces regulatory hurdles in China, a local AI partner may be necessary for a successful launch. Overall, the introduction of Gemini could bolster Apple’s AI ecosystem globally while adhering to compliance requirements.
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