Apple’s decision to adopt Google’s Gemini technology to revamp Siri highlights challenges within its AI division. For years, Siri has lagged behind competitors, prompting Apple to allocate about $1 billion yearly to revitalize the voice assistant. Internally branded as AFM v10, this upgrade discreetly integrates Google technology without acknowledging its source. With Gemini’s 1.2 trillion parameters, Apple recognizes its own AI efforts have fallen short, arriving late to the competitive AI race. As rivals like Google solidify their market positions, Apple faces additional hurdles, including the loss of key AI talent to competitors. This pragmatic approach to enhance user experience shows Apple’s commitment to providing a better Siri, despite the risk of relying on a competitor’s backend technology. With the revamped Siri set for release in spring, users may benefit from significant improvements, unknowingly powered by a rival’s AI framework.
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