Apple is revamping its Siri voice assistant, shifting its focus to collaborate with AI giants OpenAI and Anthropic, as reported by Bloomberg’s Mark Gurman. This new direction involves utilizing these companies’ large language models (LLMs) to enhance Siri’s capabilities. Despite initial plans for internal AI development, Apple may sideline its own generative AI models, creating internal discord among employees, particularly within the Foundation Models team. Delays in Siri’s upgrade, initially anticipated with iOS 18, have pushed the potential launch date to 2027, sparking consumer frustration and a class action lawsuit over allegations of false advertising related to Apple’s ongoing improvements. The anticipated next-generation Siri aims to deliver a “contextually aware” AI experience, allowing for comprehensive control of devices via voice commands. By leveraging third-party technology, Apple hopes to enhance Siri significantly, although this decision is still under deliberation.
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