The U.S. Army is seeking “digital recruiter” services to enhance recruitment for the U.S. Military Academy at West Point. The solicitation aims to procure autonomous AI solutions combined with a high school engagement network to elevate USMA’s national recruitment strategy. The services will include automated, personalized communication across various channels—text, phone, email, and chat—using predictive and generative AI to boost application conversion rates. The selected vendor must provide multi-language support, real-time tracking dashboards, performance reports, and training for admissions staff. Additionally, the contractor must adhere to data privacy policies, managing personally identifiable information per government regulations. This initiative reflects the Army’s commitment to integrating advanced AI technologies to enhance productivity and effectiveness in recruitment. Responses for the proposals are due by August 21, marking a significant step in modernizing Army recruitment efforts.
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