Aven Hospitality has announced the integration of Model Context Protocol (MCP) into its platform, enhancing hotels’ ability to engage in AI-driven discovery and booking. This innovation, embedded within the SynXis Central Reservation System (CRS) and Booking Engine, allows hotels to share verified rates and availability with AI platforms without custom integrations, thus overcoming significant technical barriers. Aven’s approach ensures that hotels maintain control over pricing and transactions while enhancing visibility in an evolving AI landscape. The MCP Early Access Program, launching in Q2 2026, will enable select hotel chains to validate performance in real environments. Aven is committed to modernizing hotel infrastructure to meet the demands of AI-driven travel, emphasizing the importance of structural connectivity to prevent losing visibility. Trusted by over 35,000 hotels globally, Aven Hospitality continues to simplify operations while supporting hotels in adapting to AI’s transformative impact. For more information, visit AvenHospitality.com.
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