Avid is revolutionizing editorial creation with new AI and automation advancements, enhancing its software suite, including Media Composer and Pro Tools. Since IBC2023, Avid has gradually integrated native AI features into its tools, significantly boosting workflow efficiency. Key enhancements featured at IBC include AI-driven speech-to-text transcription in Pro Tools, advanced automation for faster audio workflows, and expanded Avid NEXIS APIs for streamlined media management.
Additionally, Avid collaborates with over 600 global partners to integrate third-party AI solutions, showcasing innovations like Quickture’s AI transcription tools and Flawless’s lip sync technology. These integrations optimize editing by automating tasks such as dialogue enhancement and metadata management.
Kenna Hilburn, SVP of Products and Solutions, emphasizes that “AI is transforming media teams’ operations,” allowing creators to concentrate on high-quality content while simplifying repetitive tasks. By embedding intelligent automation within trusted tools, Avid is setting new industry standards.
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