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AWS Unveils AgentCore System and Innovative Agentic Marketplace

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AWS launches AgentCore system and agentic marketplace

At the AWS Summit New York City 2025, AWS launched innovative agent-based AI tools, including the Amazon Bedrock AgentCore. This comprehensive suite allows customers to deploy and operate agents securely at scale, featuring components such as AgentCore Runtime and Observability. Swami Sivasubramanian, VP of AWS agentic AI, emphasized its transformative potential. Additionally, AWS introduced enhanced customization for Amazon Nova models backed by Amazon SageMaker’s infrastructure, which now includes observational capabilities for model monitoring.

AWS’s commitment to agentic AI includes a $100 million investment in its generative AI Innovation Center. Analysts highlight that AgentCore expands AWS’s orchestration abilities and appeals to professional developers, contrasting with competitors like Google and Microsoft. New offerings, such as Kiro, aim to improve agent prompt accuracy, while centralized AI agents in AWS Marketplace enable streamlined application development. Despite its ambitious goals, AWS faces challenges in execution and ensuring effective partnerships within its ecosystem.

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