The Board of Control for Cricket in India (BCCI) has announced a groundbreaking three-year partnership with Google’s AI platform, Gemini, valued at INR 270 crore, ahead of the 2026 Indian Premier League (IPL). This strategic alliance showcases the increasing integration of artificial intelligence in Indian cricket, paralleling the sponsorship presence of AI platforms in the Women’s Premier League (WPL). Notably, the Tata Group continues as the title sponsor, but this shift towards high-tech branding signifies a new era for the league. The BCCI’s remodelled sponsorship strategy comes after a government ban on real-money gaming platforms, with Apollo Tyres stepping in as the jersey sponsor for INR 579 crore. The upcoming IPL season is set to run from March 26 to May 31, focusing on enhancing the modern fan experience. This deal not only elevates IPL’s global appeal but also reflects the tech evolution influencing sports marketing today.
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