At Bilibili’s Ad Talk conference, key insights highlighted why advertisers are increasingly focused on the platform. Users spent an average of 112 minutes daily in 2025, paralleling a feature film length, with a 20% rise in creators boasting over 100,000 followers. The average user age is now 26, with a significant consumer interest in home and car purchases, leading to a reported 20% year-on-year advertising revenue growth. Bilibili is embracing AI technologies, launching tools like B-Data to enhance ad efficiency and audience targeting. The platform is advancing automated ad placements, which have become crucial for optimizing campaigns, now comprising over 65% of total placements. Additionally, Bilibili is shifting towards closed-loop transactions, enhancing internal commerce and improving efficiency. With plans for an expanded focus on mid- and long-form video and new formats like video podcasts, Bilibili aims to capitalize on young consumers’ mindshare, ensuring lasting brand loyalty and increasing monetization potential.
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