Bloomreach Launches Loomi Connect for Enhanced Product Discovery
Bloomreach announced Loomi Connect, a groundbreaking integration that allows ecommerce search intelligence to be utilized within ChatGPT and other conversational AI platforms via the Model Context Protocol (MCP). This innovation enables retailers to leverage their existing algorithms and data, ensuring consistent product recommendations during AI interactions. A recent Bloomreach survey revealed that nearly 50% of U.S. consumers engage with ChatGPT frequently, with 41% preferring it over traditional ecommerce sites. Loomi Connect provides brands with the ability to control and tailor their presence within conversational channels, seamlessly integrating product discovery technology to enhance customer experiences. The platform not only supports personalized recommendations but also captures interaction data to enrich customer profiles. According to Bloomreach CEO Raj De Datta, Loomi Connect empowers brands to extend effective on-site AI strategies into conversational contexts, advancing ecommerce innovation. Available now, Loomi Connect facilitates a transformative shopping experience for businesses and consumers alike, driving profitability and relevance.
