Bluesky, a decentralized social platform, has launched Attie, an AI-powered app that revolutionizes user control over social media experiences. Announced in March 2026, Attie allows users to create personalized content feeds through simple natural language prompts, eliminating the need for coding skills. Unlike traditional platforms with fixed algorithms, Attie empowers users to design their viewing preferences conversationally.
Built on Bluesky’s AT Protocol—a decentralized framework—Attie enhances user autonomy over data and online experiences. Powered by Anthropic’s AI technology, the app interprets user instructions to generate tailored content streams in real time, focusing on specific topics or interests. Currently in closed beta, prospective users can join a waitlist for early access.
The launch of Attie exemplifies Bluesky’s vision of a “marketplace of algorithms,” promoting influencer transparency and user autonomy amid growing concerns over centralized control in social media. This innovative tool could significantly reshape digital content interaction.
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