Bluesky has launched an innovative AI app called Attie, allowing users unprecedented control over their social media experience by personalizing their own algorithms. Attie enables users to curate custom feeds through simple chat interactions, eliminating the need for coding or complex setups. Revealed at the Atmosphere conference, the app operates on the AT Protocol, ensuring data from across the ecosystem enhances personalization. Users can easily request content tailored to specific topics or vibes, marking a significant move away from traditional social media algorithms that prioritize platform retention. Interim CEO Toni Schneider emphasizes that Attie represents a shift toward user-centered AI, focusing on genuine benefits rather than just engagement metrics. Currently in private beta, Attie is set to empower users to create customized experiences and might expand to allow users to develop full social apps on the platform. This approach positions Bluesky as a progressive alternative against major tech companies’ AI strategies.
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