Klarna has introduced the Agentic Product Protocol, an open standard designed to enhance the discoverability and comprehension of over 100 million products by AI agents across 12 markets. This initiative allows agents to seamlessly search, recommend, and compare prices from various merchants and platforms, including Google Merchant and Shopify. The protocol is crucial for B2C commerce, projected to yield up to $1 trillion by 2030, particularly benefiting buy now, pay later (BNPL) providers as younger consumers increasingly utilize AI tools for shopping. Klarna’s protocol follows Google’s Agent Payments Protocol, emphasizing the growing trend towards agent-driven ecommerce. With 42% of US consumers open to AI-assisted shopping for better prices, payment providers must prioritize safety and privacy to foster consumer confidence. As adoption increases, clear communication on the security and benefits of AI-driven transactions will be essential in addressing lingering concerns among older demographics.
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