ByteDance is enhancing safeguards for its Seedance 2.0 video-generation tool following backlash over alleged intellectual property (IP) violations. The controversy erupted as the TikTok parent reportedly used copyrighted content to train its AI model, generating unauthorized videos of characters like Disney’s Marvel and Star Wars icons. Disney responded with a cease-and-desist letter, labeling ByteDance’s actions as a “virtual smash-and-grab” of its IP. The backlash also includes strong criticism from Hollywood entities, with SAG-AFTRA accusing Seedance of “blatant infringement,” and the Motion Picture Association’s CEO urging ByteDance to halt its infringing activities. In response, ByteDance emphasized its respect for intellectual property rights and is actively implementing measures to prevent unauthorized use. This situation mirrors a previous cease-and-desist letter from Disney to Google, which led to restrictions on Disney characters in Google’s AI services. ByteDance’s commitment to safeguarding IP is crucial in light of ongoing legal pressures.
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