ByteDance, the Chinese parent company of TikTok, announced it will limit its new AI video-making tool, Seedance 2.0, following legal threats from Disney and backlash from Hollywood. This tool allows users to generate realistic videos featuring characters, raising copyright infringement concerns. Disney sent a cease-and-desist letter, accusing ByteDance of using a “pirated library” of its intellectual property, including beloved Marvel and Star Wars characters. The Motion Picture Association echoed these complaints, criticizing ByteDance for “unauthorised use of US copyrighted works on a massive scale.” In response, ByteDance affirmed its commitment to intellectual property rights and pledged to enhance safeguards against unauthorized use. Industry experts express concern that advancements in AI could enable anyone, given enough talent, to create compelling films indistinguishable from traditional Hollywood productions. Amid these tensions, there is a call for compensation and clear licensing frameworks in the evolving landscape of AI in entertainment.
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