Within three days of its launch, ByteDance has limited features of its new generative video model, Seedance 2.0, after concerns arose following a viral demonstration by influencer Pan Tianhong. The AI tool could recreate a user’s voice and appearance from a single photo, alarming content creators about its potential to disrupt traditional media. With the debut on Jimeng, comparisons emerged to OpenAI’s Sora 2, spurring millions of views on platforms like Weibo. Users expressed worries about authorship and copyright issues, prompting ByteDance to restrict the use of real-person references and require identity verification for content creation. Despite these restrictions, the model, praised by industry insiders for its efficiency, substantially reduces video production time. Experts highlight that while Seedance 2.0 benefits content creation, it also increases risks regarding intellectual property. As the technology evolves, enhanced safeguards are deemed essential to prevent misuse in the rapidly shifting digital landscape.
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