On February 14, 2023, China’s ByteDance unveiled its upgraded Doubao 2.0 AI model, aiming to captivate both domestic and international audiences during the Lunar New Year festivities. Competing against rivals like Alibaba, ByteDance’s timely launch seeks to prevent a repeat of last year’s Spring Festival scenario, where DeepSeek surged in popularity, showcasing a cost-efficient AI model comparable to OpenAI.
Doubao 2.0 is designed for the “agent era,” focusing on executing complex real-world tasks rather than just answering queries. Its pro version offers advanced reasoning and multi-step task capabilities, rivaling OpenAI’s GPT 5.2 and Google’s Gemini 3 Pro, while significantly lowering operational costs.
Leading the AI chatbot market with 155 million weekly active users, Doubao faces stiffer competition from Alibaba’s Qwen AI, which recently surged to 58 million daily users following an aggressive coupon giveaway. ByteDance’s timely strategy is crucial for maintaining its dominant position in China’s rapidly evolving AI landscape.
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